Market Research

PRODUCT SOLUTIONS

Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.

MARKET INSIGHTS

The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.

PRODUCT SOLUTIONS

Our Price Sensitivity analysis will help you determine the optimal price point and range for your product or service.

PRODUCT SOLUTIONS

Our Concept Analysis is a structured and methodical approach to analyzing newly developed concepts, devices, and products

PRODUCT SOLUTIONS

Feature Importance (MaxDiff)  is a method to determine how influential a specific product feature is on a customer's overall satisfaction or decision to purchase a product

ADVERTISING

The Key Messaging Analysis uses an automated analysis of the effectiveness of your current messaging to help you figure out where you can improve.

ADVERTISING

Our Media Creative Analysis will give you the data-driven insights you need to make more informed decisions about your next move as a marketer.

PRODUCT SOLUTIONS

The Packaging Concept Design Analysis report explains and analyzes package design concepts with categories, sub-categories, graphics

MARKET INSIGHTS

The Usage & Attitudes solution provides a system for gaining inside information about your customers’ wants and needs.

ADVERTISING

Advertising is a key factor in a company expanding the product and services line. The success or failure of the advertising campaign

MARKET INSIGHTS

The Customer Attitudes and Expectations Analysis is useful in determining whether or not customers have formed positive or negative conceptions of the product and/or company.

PRODUCT SOLUTIONS

Habits and uses analysis seeks to under how product usage, including how, when, and where the product is used

PRODUCT SOLUTIONS

Stage in the Purchase Process describes the customer or prospect's current stage of awareness of the product

PRODUCT SOLUTIONS

The customer intention purchase analysis is used to look at the customer's motivation/intention for buying a product or service

PRODUCT SOLUTIONS

Retention analysis offers the best insights for customers into how they can keep getting great value from a product or service

PRODUCT SOLUTIONS

Product Positioning Analysis offers a comparison of your product with that of your competitors

ADVERTISING

The market profiling segmentations help us to understand why a customer will or will not buy our product

MARKET INSIGHTS

Our Industry Tracker is an indispensable tool for anyone who wants to understand how particular categories are developing.

MARKET INSIGHTS

Market Description Report provides a comprehensive analysis and detailed overview of the market.